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Japan and United States
? They viewed watches as more of a luxury item and less of a utility. Hence the fashion trends they incorporated into their watch making was difficult to challenge
However with time, Japan and United States started coming to the forefront in the world watch market. There were a host of factors that led to their emergence.
? Presence of a large home market in Japan as well as United States; Swiss industry thrived mainly on the export market
? Presence of low cost, efficient processes of manufacturing
? Watch industry growth in Japan was well supported by the growing Japanese economy
? The watch industry in Japan was highly concentrated and integrated...
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