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The Walt Disney Company The Art Of Brand Building

The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage

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Title: The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage

Essay Details:

Subject: Business

Author: Maxwell D

Date: August 18, 2015

Level: University

Grade: A

Length: 6 / 1644

Essay text:

Disneyland, the theme park developed largely by Walt, opened in 1955 in Anaheim, California. The television series, the Mickey Mouse Club, was produced from 1955 to 1959, and the Disney weekly television series (under different names, including The Wonderful World of Disney) ran for 29 straight years. (1) Walt Disney died in 1966 of lung cancer. Disney World in Orlando, Florida, opened in 1971, the same year that Roy Disney died. His son, Roy E., took over the organization. However, the creative leadership of brothers Walt and Roy Disney was noticeably absent. Walt’s son-in-law, Ron Miller, became president in 1980...

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