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However they vary from the portfolio managers because they also set about trying to identify restructuring opportunities within their businesses and have the skills and expertise in order to intervene and introduce these changes where necessary. The Virgin Group have a huge range of about two hundred strategic business units ranging from airways to cola, and makeup to publishing. Part of Virgin's corporate rationale is that it tries to invade ?static' markets in which there are few competitors and where consumers don't get value for money because of this. The Virgin Group enters these markets to try and shake them up, for example they did this with Virgin Airways and Virgin Cola...
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