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That percentage is eighty-five percent. So, during the Sunday through Thursday lull that is being experienced by the Premium Suites, there is a deficit of twenty-five percent occupancy or between seven and eight rooms. The potential revenue increase, based on this target occupancy, is approximately forty thousand dollars based strictly on lodging revenue. As you informed us, most of the special amenities and programs you offer will be fully booked during this time period. So any amenity revenue increase based on the increased visitor total will be nominal.
With all that said we decided that targeting the same audience that currently occupies these premium suites during the week would be a futile exercise, and obviously couldn’t justify a marketing budget of seventy thousand dollars with a maximum revenue opportunity of around forty thousand dollars...
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