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The Vermont Teddy Bear Company

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Title: The Vermont Teddy Bear Company

Essay Details:

Subject: Business

Author: Renee O

Date: November 2, 2011

Level: University

Grade: B

Length: 4 / 909

Essay text:

The list is as follows: ?| Confusion with the Company?¦s tagline ?| Two different CEO?¦s in a short time period/ different views of operation ?| Changes in retail locations ?| Changes in the competing marketplaces As for the chart, please review it below: The company changed their name from the ?§Vermont Teddy Bear Company?? to ?§The Great American Bear Company.?? (Wheelen, 22-4, 22-16) The confusion doubled when similar products were offered by a competitor. (Wheelen, 22-4) This caused a great decrease in the sales of the Bear-Gram. The original intent for the name change was to increase sales and ?§to broaden appeal and to take advantage of the national and international distribution opportunities...

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