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The Vermont Teddy Bear Co Inc Challenges Facing A

The Vermont Teddy Bear Co. Inc.: Challenges Facing a New CEO

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Title: The Vermont Teddy Bear Co. Inc.: Challenges Facing a New CEO

Essay Details:

Subject: Business

Author: Daniel B

Date: November 23, 2011

Level: University

Grade: A

Length: 11 / 3009

Essay text:

Since its inception, the company's focus has been to design, manufacture, and direct market the best teddy bears made in America; using quality American materials and labor (Wheelen & Hunger, 2004). Throughout the late 1980's and into 1994, VTBC experienced a great deal of success and profitability due to the initiation of the Bear Gram marketing strategy; so much so that it became overwhelming for the entrepreneur, John Sortino, to oversee. By 1995, Mr. Sortino stepped down and supported the hiring of a new CEO that would lead the company from an entrepreneurial company into its future success as being a professionally managed organization (Wheelen & Hunger, 2004)...

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