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The Vermont Teddy Bear

The Vermont Teddy Bear

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Title: The Vermont Teddy Bear

Essay Details:

Subject: Business

Author: Ross M

Date: March 7, 2017

Level: University

Grade: A

Length: 22 / 6479

Essay text:

Problems arose in 1995. Since 1995, the company has had two CEOs. It changed its name to The Great American Teddy Bear Company and then changed it back to The Vermont Teddy Bear Company when customers got confused 1. Current Situations The Vermont Teddy Bear Co., Inc. is the pioneer in direct marketing the Bear-Gram® gift delivery service, and the leading maker of hand-crafted, American-made Teddy Bears. The Company also services corporate accounts with customized Vermont-made as well as imported bears for the corporate affinity and wholesale markets. Vermont Teddy Bear is a nationally recognized brand fueled currently through live reads with popular radio personalities in all 50 states, and in more than 120 markets...

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