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Essay Details:
Essay text:
Porter identified primary and support activities as shown in the following diagram:
Porter's Generic Value Chain
Inbound
Logistics
>
Operations
>
Outbound
Logistics
>
Marketing
&
Sales
>
Service
>
M
A
R
G
I
N
Firm Infrastructure
HR Management
Technology Development
Procurement
The goal of these activities is to offer the customer a level of value that exceeds the cost of the activities, thereby resulting in a profit margin.
The primary value chain activities are:
*
Inbound Logistics: the receiving and warehousing of raw materials, and their distribution to manufacturing as they are required...
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