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However, this kind of analysis is static and seldom leads t the development of distinct alternative strategies based on it. Therefore, the TOWS Matrix has beer introduced for analyzing the competitive situation of the company or even of a nation that leads to the development of four distinct sets of strategic alternatives)
The TOWS Matrix has a wider scope and a different emphasis from the business portfolio matrix. The former does not replace the latter. The TOWS Matrix is a conceptual framework for a systematic analysis that facilitates matching of the external threats and opportunities with the internal weaknesses and strengths of the organization...
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