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These weaknesses can be fixed by proper managements. In the external analysis, the opportunities can be summaries as unfulfilled market, increasing demand for fashionable clothes, less trade barriers and application of new technologies. However there are some threats like limited raw material supply, intensive competitions, treats from buyers and also the trade barriers. There threats cannot be eliminated but can be adjusted by right strategies. The second part of this report is the discussion of choose the proper market entry mode. I choose exporting as the right one for several reasons.
Introduction
This report is written to help a Melbourne-based readymade garments (RMG) producing company, Fashionable identify the most suitable entry mode into Japanese RMG market...
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