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However, Swatch is able to survive in the intense competition since Swatch is able to adapt to ever changing circumstance as it obviously notice from the continue increasing in sales, unlike other Swiss Companies which are unable to adapt to the changing market conditions and are reluctant to emphasize on the innovative and competitive products (Anonymous, 1974 ? 1983, p. 5). 1.2 Current Corporate Strategies Vertical growth strategies: Swatch applies the vertical growth strategies through both backward integration and forward integration. It is obviously seen that the backward integration is implemented through the acquiring the shares of the watch manufacturing company, which were merged during the crisis...
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