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Customers are willing to pay high prices for their coffee based on Starbucks promise to deliver exceptional quality. Many measures are needed to sustain and strengthen the farms and communities that produce high-quality coffee.
Starbucks believes that the success of the farmers with whom they do business is a critical component of their success. Therefore, they take an integrated approach to ensure long-term sustainability of quality coffee while building mutually beneficial relationships with coffee farmers and communities with which they work. This includes paying premium prices to help farmers support their families...
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Common topics in this essay:
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