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Every Harley buyer gets a free one-year membership and there are trips, parties, and special merchandise (Crain 1999).
In 1989, Richard Teerlink became CEO of Harley-Davidson and brought about change within the company by opening up new lines of conversation. A meticulous quality-control program involved some 5,000 employees all contributing ideas on how to improve the place and its products (L., 1997). This rigorous quality regime also made sure that every Harley that left the factory was worthy of the Harley-Davidson name and every customer could be guaranteed hat the machine they received would be worth the wait...
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