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Industry Analysis
As will he pointed out later in this chapter, Michael Porter suggests that the formulation of a strategy requires the evaluation of the attractiveness of an industry by analyzing the external environment. The focus should be on the kind of competition within an industry, the possibility of new firms entering the market, the availability of substitute products or services, and the bargaining positions of the suppliers as well as the buyers or customers,
3. Enterprise Profile
The enterprise profile is usually the starting point for determining where the company is and where it should go...
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