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They opened a small shop in Greensboro and begin the production of the solar feeder so they could take orders for the demanded product. Owners spent too much money and time on developing the product and now, their expectations are high because they have an advantage of unique product and even the investors showed interest in the company.
After time, initial enthusiasm passed away, the owners found out that the perfect product is not enough for successful business. There were problems with cash flow, production and unsatisfied needs. While owners were spending time with developing product, they forgot to do a proper market research, didn’t set sufficient strategy, were not able to set the competitive price, did not do proper advertising and forgot about target group...
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