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This brief article outlines those principles and gives the owner of a professional service business the keys to growing their business with less struggle and effort.
1. Marketing is a Game
Not many business owners see marketing as a game. They see it as a struggle. But it's only a struggle because they are unaware of the rules of the game and how to win the game.
Let's look at a game most people are familiar with - baseball. In baseball there are four main activities - throwing the ball, catching the ball, hitting the ball and running. Pretty simple. If you took a person who was highly proficient at these four activities but didn't know the rules of baseball and had him join a baseball team, he would struggle for some time...
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