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As we come across new information, our percepts change. (Wikipedia, 2006)
A number of factors shape and sometimes distort perception. These can arise in the perceiver, in the object being perceived, or in the context of the situation. (Robbins, 2005)
When a person looks at an object and tries to determine what they see, that perception is influenced by the personal characteristics of the perceiver. Personal characteristics affecting perception are attitudes, personality, motives, interests, past experiences, and expectations. (Robbins, 2005)
Characteristics of the object being perceived can affect what is seen...
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