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The Ritz Carlton Hotel Company

The Ritz-Carlton Hotel Company

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Title: The Ritz-Carlton Hotel Company

Essay Details:

Subject: Business

Author: Nilda W

Date: July 14, 2016

Level: University

Grade: A

Length: 3 / 739

Essay text:

Schulze remarked, that the Ritz-Carlton Company was not in the hotel business but rather in the service business. Selling rooms, selling food and selling the bar were just a mere side effect for them. But is selling another service in today’s services society really able to explain the witnessed successes? The well-kept secret of many outstanding salesmen is never to sell a product or a service, but to sell a feeling. This is exactly what the Ritz-Carlton Company does, but what is the essence of this experience? According to the credo, the Ritz-Carlton experience consists of “enlivening the senses, instilling well-being and fulfilling even unexpressed wishes and needs of your customers” or in one term “genuine care”...

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