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It's the CMO's role to execute tactical tasks, from sales support to marketing campaigns to ongoing advertising and public relations. The CMO must also pay careful attention to the company's market positioning and customer relationships.
As large corporations redouble their efforts to find more profitable paths to growth, they’re looking for strategic and operational leadership from the marketing organization more than ever before. The result is the increasing pressure on and prominence of a senior executive whose title didn’t even exist 10 years ago: the Chief Marketing Officer, or CMO.
But the track record of CMOs, so far, is mixed...
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