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Essay text:
Advertising, any form of paid nonpersonal presentation. Sales promotion, short term incentives to encourage purchases or sales. Public relations, a building of good relations with the company’s various publics by obtaining favourable publicity, developing a good corporate image, and handling or heading off unfavourable rumours, stories or events. And personal selling, oral presentations in conversation with a prospective buyers for the purpose of making sales. (Kotler, Bowen & Makens, 2006)
The objective of advertising is to provide a specific communication task to be accomplished with a specific target audience in mind (Kotler, Armstrong , Brown, Adam & Chandler 1998)...
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