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A concentrated analysis will be developed under the following categories: a) Defining risk communication, b) Perception of risks in association with communications, c) Perceived risks, actual or fabricated? d) Effects of communications and it will conclude with a summarisation of the key concepts.
DEFINING RISK COMMUNICATION
“Compared with earlier centuries, risk and uncertainty are more salient and very much at the core of modern society.”
(Bernstein 1996 cited in Waring and Glendon 1998, p.429).
Risk as an entity encompasses many meanings and perceptions in vast areas of business. Most commonly associated with the financial and insurance sectors, risk has now evolved into the daily lives of each and every human being in existence...
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