The Promotion Mix

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Title: The Promotion Mix

Essay Details:

Subject: Business

Author: Sandra M

Date: July 15, 2015

Level: University

Grade: A

Length: 3 / 689

Essay text:

advertising agencies, sales people or the end user of the product. End users may continue the communication chain by influencing the decision making of their friends and acquaintances. To form an effective communications campaign all of the elements of the promotion mix should be well integrated. There are various elements that constitute of the promotion mix and this includes. 1. Advertising This is any form of paid non-personal communication of ideas or products in the "prime media": i.e. television, newspapers, and magazines, billboard posters, radio, cinema etc. It is used to develop attitudes, create awareness, and transmit information in order to gain a response from the target market...

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