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Essay Details:
Essay text:
I would recommend the following marketing recommendations for the Precision.
1) Positioning: The Precision should be positioned as a niche product to target the utilitarian people who search out functionally effective products for their oral hygiene because it meets the best for this category of customers’ requiremnts and it is more profitable than positioning as a main-stream product (refer to Exhibit 3).
2) Branding: CP should use brand extension strategy rather than line extension strategy for the Precision because the general image of Colgate brand is known as a medium quality product so the change of the customer’s perception about CP product is essential to the success of this high quality product...
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