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At that time, he was considering about marketing strategies for color TVs which had been very important products in China market.
So, he had to make the immediate decision on the market segment and product line whether SCH should cover all market segments and product lines or focus on low-end market segment with limited line of products or target on high-end market segment?
THE CHINESE ECONOMIC ENVIRONMENT IN 1995
The Macro Environment
China was centrally planned socialist economy so that it caused the huge gap between the stated plans and actual ability of government to manage and control the economy...
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Common topics in this essay:
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