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Even though it just counts 24 shops in US, considering that more than 700 of them are all over Europe, “Advertising Age”, the American publicity magazine has ranked Zara as one of the 50 firms with the best 2006 marketing strategies.
Zara’s success relies on very basic features such as: a good and centralized distribution chain, the use of no publicity, and the fact that they do not only sell their products, in this case clothes and accessories, but they also provide for the design and manufacture themselves.
ZARA ORIGINS
From the middle of the 20th century, 1963 till 1974 the chairman and founder of Inditex, Amancio Ortega Gaona, began his career in the textile-manufacturing sector...
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