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Essay text:
Target the younger, Gen X audience:
The New Beetle target market encompasses young people (18-34), who are single or married without children, who having unique and active lifestyles.
Advantages:
• The design of the new Beetle (honest, simple, reliable, original, safe and high performance car) appeals to the Gen X audience.
• They connect with the “fun” aspect of the car with its unique design cues like the use of circular shapes (representing human forms like the eyes, heads and the “smiling face” stance). They make the car “personable”, human” and “individual” – the Gen-X’ers can relate to that...
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