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Carly didn’t well manage to differentiate between the two brands when brought under a common management. HP could not afford to jettison the Compaq brand because it was too valuable. At the same time, having two products lines for both desktop systems and notebooks made marketing much more difficult. An average customer would be puzzled by the two brands and wonders how to choose them.
3.The bases of generating multiple forecasts of future conditions followed by an analysis of how to respond effectively to each of those conditions in order to avoid uncertainties was absent in Carly’s strategic planning of the merge...
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