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Essay Details:
Essay text:
However, early in 2003,
McDonald’s has announced a re-structure plan including cutting jobs, closing many restaurants and slowing
down the expansion plan. What went wrong with McDonald’s and what can other international franchises
learn from these mistakes are investigated. Result shows business environments, corporate level strategies,
and operations are the key issues.
Keywords: McDonald’s, international franchising, fast food.
In a global scale, the fast-food industry is facing
some serious threats. First, the fast-food market has
reached the boiling point in most of the main market
such as United States, Germany, and United
Kingdom...
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