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Essay text:
The following research will show that law firms have learned from their previous mistakes, and are now growing because of the time and effort they put into developing successful marketing plans.
An article published in Law Practice Today, talks about marketing being a major focus for law firms. Mike Wells writes that, "?having a marketing plan alone is not going to bear fruit if you do not take common sense steps to make the plan work." This seems to be the common idea in much of the research that I came across. While many firms in today's market are hiring ad agencies to get their name better recognition, many are missing the intricate details that really allow marketing plans to succeed...
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Common topics in this essay:
- A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
- An Overview of the Canadian Financial-Services Sector: Banking Industry
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- Financial Services Industry
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