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Essay text:
In 1966, "Keebler" was judged to be the most sound and memorable.
Over the years, Keebler has acquired several other producers of cookies and crackers (i.e., Bake-Line Products, Inc. ? The nation's leading producer of private-label cookies and crackers in 1993; merger in June 1996 with Sunshine Biscuit Company ? now owned by Keebler Foods Corporation).
Keebler/Sunshine merger brought together two of the oldest and most respected names in the U.S. biscuit industry.
Keebler and products are sold in more than 75,000 retail outlets nationwide, including Puerto Rico and selected international markets...
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