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Essay Details:
Essay text:
The intention was to determine the brand equity through various attributes of the Top 5 fresh juice brands in Australia, which would include Boost, Nudie, Daily Juice, Golden Circle and Original.
For two weeks in September (14th September 2007 to 1st October 2007), teams were sent out to gather primary data via random face-to-face interviews on Macquarie University grounds and surrounding public areas. With the cluster of n=1825 samples, the data was sorted out and analyzed.
With the majority of interviewees being young students and working adults, it is no surprise that with its perceived young and dynamic image, Boost came up tops in brand awareness and preference...
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