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Essay text:
How is it being used? What effect is
it having on customers and on the technology industry?
To help answer those questions, Rubicon Consulting conducted a detailed survey of
460 randomly-selected iPhone users in the US. This report summarizes the findings
from the survey, and what they mean for users and other companies.
Here are some of the key findings:
• iPhone users are very satisfied. The iPhone users we surveyed report very high
levels of satisfaction with the product. They are using its features extensively.
(Page 12.)
• E-mail is the #1 function. The most heavily used data function on the iPhone is
reading (but not writing) e-mail...
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