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Essay text:
In essence, the full service brokerage
subsidiaries of chartered banks offer the same services, however, banks'
brokerage firms may have a larger pre-established clientele. Finally, the
discount brokers are basic stock brokers that perform trades for clients who do
not want investment advice. Usually, this service is targeted toward the
sophisticated investor who does his/her own research to incur minimal commission
fees.
Banks entered the investment industry in 1987, whereby they took over
full-service brokerages, introduced mutual funds to the banking industry and
became part of discount brokering...
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