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As Nancy Tellem, president of CBS Paramount Network Television Entertainment Group, said, ?®Blogs are a great way to bring the millions of viewers who enjoy our programming into the creative process.?? (Emma Brownell, 2005). Why network websites become a vital factor in television business? One economic reason is to reduce the risk of failure of media products. Producers usually make production decisions based on their estimates and beliefs about market demand. Anticipating changes in audience tastes and the extent to which their interest in specific genres will continue is difficult. Predicting the continuing success of currently popular performers, directors, or writers is also problematic...
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