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Working in their garage, they modified the design to add plastic wheels, a molded boot shell, and a tow brake. The Olsen brothers sold their product, which they dubbed "Rollerblade Skate," out of the back of their truck to off-season hockey player and skiers (Kerin 5). It was that same year, when they founded the company that would become Rollerblade® (Rollerblade.com). In 1984, Minneapolis businessman Bob Naegele, Jr. purchased Olson's fledgling company, which eventually became Rollerblade, Inc. Though not the first company to manufacture inline skates, Rollerblade, by offering a comfortable skate with a reliable and easy-to-implement brake, took inline skating out of the exclusive domain of hockey players and introduced millions to the sport that now has the whole world on a roll (Zaidman 1)...
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