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Mergers occur when the merging companies have their mutual consent as different from acquisitions, which can take the form of a hostile takeover.
Rationale Behind M&As
The key principle behind buying a company is to create shareholder value over and above that of the sum of the two companies. Two companies together are more valuable than two separate companies - at least, that's the reasoning behind M&A.
This rationale is particularly appealing to companies when times are tough. Strong companies will act to buy other companies to create a more competitive, cost-efficient company. The companies will come together hoping to gain a greater market share or to achieve greater efficiency...
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