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The Future Of Advertising

The Future of Advertising

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Title: The Future of Advertising

Essay Details:

Subject: Business

Author: Charles R

Date: February 8, 2017

Level: University

Grade: B

Length: 8 / 2163

Essay text:

iv Conclusion: Advertisings' Death and Rebirth 24 VII. Bibliography 25 III. ABSTRACT The investigation is concerned with the role of advertising in the future. Advertisings' history goes back to ancient times and altered through the centuries enormously. Currently, the advertising industry worldwide is bigger and multifarious than ever. After reading sarcastic fictionist books such as "?19.99" by Frederic Beigbeder and non-fiction books by David Ogilvy, the "father of modern advertising agencies" or by Oliviero Toscani about his controversial campaigns for United Colors of Benetton and going through a lot of internships in the advertising business myself, I fell in love with the profession of a creative director...

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