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The original apparel product line sold by Banana Republic was offered to the public through the internet, mail-order, and Banana Republic retail stores. The new product line will have an enhanced distribution chain. Banana Republic will join into a partnership with Safilo Group who is known for high-end eyewear. The partnership between Banana Republic and Safilo Group will offer the new product line of Banana Republic a wider distribution channel which will allow for more market saturation. In addition to being available through the methods above the eyewear produced with the Banana Republic name will be offered at optical retail stores, specialty optical wear retail stores, the sunglass specialty store owned by Safilo Group, and possibly high-end department stores (PR Newswire, 2006)...
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