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Essay Details:
Essay text:
Examples of Destination Images 10
Bibliography 13
Appendixes 15
Abstract
This paper describes the construct of destination images, and intends to explain why images are vital in destination management. It uses existing literature to compare different definitions for destination image, and provides an overview of different approaches about the formation of an image. Further, the author differentiates between various types of images and demonstrates different components of images. In addition, the factors that influence a destination image are illustrated. Subsequently, the paper underlines the most important methods to measure and estimate the image of a particular destination...
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