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Essay Details:
Essay text:
The idea of a suit that can be washed instead of dry-cleaned was not eagerly accepted initially, especially by the typical upper class executive who is trying to maintain a prestigious look.
Product, one of the 4P’s is defined by concept: Washable Suit. After you pick a strategy and tell your readers the strategy you have chosen, explain the ways in which the manufacturers of washable suits can use the other 3P’s of the marketing mix to implement that strategy.
The strategy that I have chosen is target marketing.
The Product: Washable Suits.
The washable suit is as its name suggest, is a suit that can be washed and dried right in the comforts of your own home...
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