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In fact the main reason anyone buys a product or service is because someone marketed the product/service effectively. Like last weeks assignment when we talk about the "marketing mix" it's all about knowing your customers. The customer driven marketing plan (unlike advertising) is very much like a strong first paragraph. The plan has to include the five W's (who, what, why, when, where, and how) to be accurate and effective. In this case the four P's (Product, Price, Presentation, and Promotion) represent the five W's of the marketing mix.
In the Marketing Mix a business has to use those four principals effectively in order to be successful...
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