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Essay text:
What is a brand image? 12
B. How brands use Chic Porn to renovate their brand image? 13
2.2. Cause the desire to cause the purchase 13
A. The motivations. 13
B. The needs 14
C. The attitudes. 15
D. The target 15
2.3. A real effectiveness 15
III. A criticized marketing approach 18
3.1. A depreciation of the image of the woman and the men 18
A. The image of the woman. 18
B. The “man object”. 19
C. The relation between sexuality and bestiality. 21
E. The taboos and limits. 21
3.2. The case of OPIUM 25
A. Reaction on Opium advertisement in France. 26
B. Rejection of Opium’s advertising abroad: 27
3...
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