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But the rapid evolution of e-business and Internet usage has seen their opinion dramatically change. In fact, companies now realise that they must participate in the e-business revolution to succeed in the modern and complex business environment. In 1996, Forrester Research Institute, a major E-commerce industry analyst, predicted that Business to Customer sales would be a $6.6 billion business in 2000, up from $518 million in 1996. In 2000 Business to Customer sales in the United States were actually about $18 billion, or 1% of total retail sales. In addition to that it is predicted that total e-commerce transactions in the US is predicted to reach between $3-$7 trillion in 2004 alone...
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