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Public relations seek to identify the link between the private and the public. The link spoken about represents the communication line or relationship established from the private entity to the public entity(s). In a business retrospect public relations is deemed how the public views the business and how the business in turn attempts to mold and depict itself to the public. Whether or not this definition is in turn true will be decided later in the paper when other official definitions are shown.
Public relations include ongoing activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and its products...
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