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The Effects Of Communication

The Effects of Communication

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Title: The Effects of Communication

Essay Details:

Subject: Business

Author: William S

Date: March 29, 2017

Level: University

Grade: A

Length: 4 / 1143

Essay text:

This is apparent in the case study "There's a syringe in my Pepsi can!" Effective communication is the key to successful communication to the Pepsi crises. (Center, 2003) Case Background In this case the consumer claimed to have found a hypodermic syringe in a can of diet Pepsi. This was quickly followed by many similar reports from around the country. Pepsi immediately produced and distributed information showing that it was impossible for a foreign substance to make its way into the canning process. The president and other top managers made themselves available to the media where they explained the company's safety measures in the canning process...

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