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Construct a marketing program that delivers superior value- this step will decide the customers that the company will want to acquire and how they will create value for those customers.
4. Build profitable relationships and create customer delight - this is the most important step of the five; the key in this step to build long last customer relationships is to give superior customer value and satisfaction. Customers that are satisfied with your products and services are more likely to return and be loyal to your business.
5. Capture value from customers to create profits and customer quality when you take all of the four steps and put them together in your business the customer value is there...
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