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Marketing goes way beyond advertising and selling; it is a focal point of a company that drives the direction the company takes.
According to Perreault, there are two definitions for marketing. The definition for micro-marketing was stated as the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client (Perreault, 2004). This is different than the definition provided for macro-marketing which stated that it is a social process that directs an economy's flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society (Perreault, 2004)...
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