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The global market for motor vehicles has grown from 46.4 million units in 1993 to 50.9 million units in 1998.
The three main regions, North America, Western Europe, and Japan, are the most important markets. These markets expected expansion to Asia and Latin America; but, due to currency volatility, high inflation, and competitive pressure, developing markets have proven difficult. Moreover, there were only a few profitable market niches left and lowering production costs wasn't enough to satisfy customers.
Trends of the industry
Overcapacity: Cause of the closing or 30 plants in the U.S. and Canada...
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