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Essay Details:
Essay text:
In this paper, Junnet.net, a Chinese online payment company specialized in online game industry, introduced a collective prepaid card Cncard to solve EPS problem. The findings show that Cncard has satisfied consumer needs and implemented the electronic payment system in China especially in the online game industry. In addition, Cncard as a common use prepaid card for online game has also influenced the power structure in the Chinese online game industry and favoured Junnet.net.
Originality/Value – This research shows that electronic payment system can be a significant barrier as well as an opportunity for the e-commerce firms in China...
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