The Coop

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Title: The Coop

Essay Details:

Subject: Business

Author: Jason O

Date: April 29, 2015

Level:

Grade: A

Length: 7 / 1856

Essay text:

These same stores were carrying about 32% of the company's retail sales. Weak to no Market Research The CEO of the company has maintained a steady visit to some of his stores but this was not really any type of market research. These visits were more of an internal quality assurance program. He did speak with customers and received valuable feedback during his visits which certainly can be market research. Deviating from Mission Trevor Wallace has led the company away from the "We are chicken" campaign into other areas that may not reflect the image of what Buckmeister intended. Even though the "chick-pizza" is successful, this could also be the reason why sales are declining in many of the outlets...

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